For this project, I created a dynamic animated video to promote The Data & Analytics Marketplace Product, aimed at capturing attention and highlighting key features in a visually compelling format.
I collaborated with the communications team to define the video’s objectives and messaging, ensuring alignment with the company’s brand.
I developed the concept, storyboarded the scenes, and designed the animation style to engage the target audience. The video was featured in a department newsletter, on the BMO Intranet, and in an external blog post on the BMO website. It successfully increased awareness and interest in the product, receiving positive feedback from both internal stakeholders and the audience.
