My primary role in the communications team was to establish a cohesive department brand and standardize graphics across all touchpoints. We developed a racing-themed design to convey speed, agility, and results-driven performance. These assets were implemented in presentation templates, newsletters, and internal events, helping to build strong visual recognition and a unified identity for the team.
01 Department Branding
Team Infographic – we used theme of Racing to convey our vision for the department functionality
Icon Library – I created a variety of icons, that the team could use for presentations
02 Newsletter Banners
During my time in comms, I was largely responsible for regular newsletter content for the department. I really enjoyed bringing attention to the content by creating customized banners, and illustrations to tell a story and capture the audiences attention. My newsletter series we’re often praised, and led to an increase in traffic to various internal sites and greater participation in comms led events.
03 Event Illustration
I’ve created engaging and impactful illustrations for various events, including team offsites, internal and external hackathons, and conferences. When I was involved in event work, I was responsible for various marketing pieces, such as banners, presentation formatting, event swag design. I enjoyed creating memorable branding for events, capturing the essence of the occasion and creating connection and excitement among participants.
04 Idea visualization
An Infographic for the purpose of visually representing the user’s journey, with their credit card, and what happens behind the scenes when the model detects fraud.
Evolving “Bot” Illustration to visually represent the journey of machine learning algorithms training the bots, so they learn, grow, and improve.
